Why I Closed My Facebook Group

Why I Closed My Facebook Group

In February 2019, I archived my Facebook group. I felt equal parts fear, sadness, and relief. I started the Own it, Crush it (OICI) community in late May 2017 with no real idea of what it might become. I just knew I hadn’t found a “home” in the many...
Marketing tricks

Marketing tricks

This email recently showed up in my inbox. Take a gander at the subject line. As a self-employed person, I depend on paid invoices. Without them, I couldn’t pay my bills. So, I tend to notice words like invoice and paid in my inbox. Throw in a re: and my brain...
Are You Reaching Your Ideal Client?

Are You Reaching Your Ideal Client?

GUEST POST by Ann Marie O’Braskin We all do it, because every business marketing guide tells us to: We create our ideal client. It might be called a persona, or an avatar. We spend tons of time researching the demographics, psychographics, behaviors, needs,...
Influencer Marketing

Influencer Marketing

GUEST POST by Chloe Smith The marketing trend that has been garnering the most attention online in recent years has to be influencer marketing. This unwieldy new term signifies a fairly old idea, namely that of celebrity endorsement. Influencer marketing works...
Launch Lessons

Launch Lessons

Lessons from a Launch By Becky Mollenkamp, ACC In 2017, I created my first online course. I’d been wanting to try the online teaching business for a while, but wasn’t sure what I’d create. Then someone reminded me that I know and love LinkedIn...
Podcast Guest

Podcast Guest

Being a guest on podcasts can be great for your small business. It can help you build brand awareness and (depending on the show) may even allow you to pitch your services or product. If you target the right podcast, you can get your name in front of your ideal...