Marketing tricks

Marketing tricks

This email recently showed up in my inbox. Take a gander at the subject line. As a self-employed person, I depend on paid invoices. Without them, I couldn’t pay my bills. So, I tend to notice words like invoice and paid in my inbox. Throw in a re: and my brain...
Podcast Guest

Podcast Guest

Being a guest on podcasts can be great for your small business. It can help you build brand awareness and (depending on the show) may even allow you to pitch your services or product. If you target the right podcast, you can get your name in front of your ideal...
LinkedIn mistakes

LinkedIn mistakes

  Building a sustainable, profitable business as a self-employed business creative isn’t an easy task, and I’m incredibly proud my writing business has made it to year 13. When people ask me the key to my success, they’re surprised when I say...
Word-of-Mouth Advertising

Word-of-Mouth Advertising

Word-of-mouth advertising is the most effective and affordable way to get new business (92% of consumers believe a recommendation from a friend or family over any other type of advertising). Here are a few ways to get people talking about your business and sending new...
B2B Content Marketing

B2B Content Marketing

You’ve likely heard about content marketing, and you may even believe it’s important. What you may not like to admit to anyone, however, is that you really have only a vague understanding of what it is or how it can help your business-to-business (B2B) company....
Email Marketing Strategy

Email Marketing Strategy

5 Steps to a Winning Email Marketing Strategy (for B2Bs) There’s always plenty of hype around the latest and greatest social media channel, but is Snapchat really the smartest marketing tactic for your B2B? Probably not. The truth is, email—nearly a dinosaur by modern...