I’m so excited to announce that I’m now officially an ICF-certified coach! This announcement is the culmination of six chaotic months of classes and logging coaching hours while juggling a full-time business, and raising a 3 year old—all at the same time as my husband was juggling a full-time job and earning his master’s degree.
In addition to popping some bubbly to celebrate this occasion, I also feel like this is the perfect time to share about my coaching program, The Gutsy Boss. This is the program I’ve developed after 150+ hours of coaching work over the last year. It’s been transformative for my clients, and I’m so excited to share it with even more women.
Is Mindset Coaching For You?
Have you used different tools, exercises, and hacks for coping with your limiting beliefs, only to get frustrated that they don’t work well for very long—or not at all? That’s because those quick-fix solutions are like putting a band-aid on a deep cut. It may slow the bleeding, but only stitches will actually stop it.
Maybe you’ve even tried to do some deeper work by reading self-help books? Now your bookshelf is stuffed with the works of Brené Brown, Gabby Bernstein, Jen Sincero—but nothing has really changed. That’s because trying to DIY your way out of things like Imposter Syndrome, perfectionism, procrastination (or any self-sabotage technique) is like trying to give yourself those stitches—it may be possible, but it sure ain’t easy.
Are you the kind of person who realizes the value of driving yourself to urgent care instead of waiting until it becomes an emergency? The kind of person who’d rather trust a professional to help instead of stubbornly, and painfully, trying to fix things yourself?
Mindset coaching may be exactly what you need to finally get out from under the thumb of your limiting beliefs.
Here’s what you can expect with my approach to one-on-one coaching, called The Gutsy Boss:
Step 1 / Shift
We’ll spend a little time looking backward. Don’t worry, this isn’t therapy so we won’t stay there for long. For one or two calls, I’ll ask you questions and give you exercises all designed to uncover the patterns you’ve been repeating that are keeping you stuck or stalled.
Almost every single one of my clients has had or is in therapy, yet they all leave this process with some form of “wow, I can’t believe I never saw that before!” And the good news is that once you see it, you can’t un-see it; this recognition piece often changes everything for my clients.
Step 2 / Align
Once we know the stories you’ve been telling yourself, we can get to work on the forward-progress (and most important) part of our work. Writing a new, more empowered story. And that starts by figuring out who you truly are, what really matters to you, and why shifting your personal narrative is so important.
My favorite part of this process is getting clear about your values—and not in the superficial way many business coaches teach. This work allows you to finally have a foolproof system for making decisions you won’t regret, and for creating contentment or even joy RIGHT NOW (even if nothing else ever changes).
Step 3 / Thrive
After getting crystal clear about where you’ve been stuck and how you want to show up in the world, the rest of our time will be figuring out how to bridge that gap. We’ll map out your goals, talk about what steps you must take to realize them, and come up with practical strategies for dealing with the roadblocks that will get in your way (because believe me, there will always be roadblocks).
How Mindset Coaching Can Help
How will you feel after working with me? Much of that depends on you. How deep are you willing to go? Will you turn yourself over to the process? Will you commit to working on these issues between calls? When you go all in, however, the changes can be amazing. Let me share a few of my clients’ experiences.
I only had one session with Ira, but she says that single call was enough to help her feel instant relief about some of the baggage she’d been carrying around her entire life. ““Becky is a genius at what she does. After just one call with her, I felt instant relief and made a huge shift in my money mindset. She over delivered, and I left the call speechless and my mind was blown.”
After working with Kyla for just four sessions, she stopped feeling so frustrated and stuck. But even more important, she understood how she got there in the first place. Now she says she can plan her days to feel phenomenal with almost no effort. “If you’re on the fence, take the plunge! Becky is the coach you’ve been waiting for, and she’ll help you get out of your own way.”
Finally, let me tell you about Angela. Like so many of my clients, the changes she’s experienced have been truly transformational. In one session, she understood how her mindset blocks were affecting all aspects of her life. Perhaps most importantly, she was able to clearly define her personal values—work she says she couldn’t have done alone. She now uses them daily to guide her choices and to help her find balance when she falls off course. She says they’ve saved her many times. “Becky’s work with me has been a true lifesaver, and I’d recommend Becky’s mindset work to anyone ready to live her best life!”
I could share so many stories similar to those of Ira, Kyla, and Angela. And you could be the next to experience these kinds of results.
Getting Started with Mindset Coaching
Are you ready to say enough is enough, to dig in and do the hard work, and create meaningful and lasting transformations in your mindset? If you’re ready, I’m ready too. I’m here for you.
If you book a free discovery call with me, here’s what will happen:
You’ll choose a day and time on my calendar that fits your schedule, then get an email with a Zoom link (it’s a free program that will allow us to have a video chat). When our call time arrives, we’ll both log into Zoom, and I’ll guide us through a short conversation. I won’t pressure you to invest in coaching, and I won’t ask you a bunch of deeply personal questions. It’s just a time to ask questions of each other that will help you decide if I’m the right person to help you make mindset shifts.
One last thing. I want to encourage you to take a moment to imagine where you could be in six months if you make the choice now to let go of your limiting beliefs and become the powerful and fulfilled woman you deserve to be. What might you have accomplished already if you’d made that decision six months ago?
Don’t let another six months go by without taking action. Don’t let yourself stay stuck any longer. My hope for you is that six months from now (or, if we work together, likely far sooner) that you’ll no longer let limiting beliefs and self-sabotage keep you stuck. That you’ll have the confidence, vision, and tools necessary to silence your inner critic and start playing bigger.
BOOK A FREE DISCOVERY CALL
It seems like every coach has a business membership community these days, right? I’m no exception, but I do happen to think my community is exceptional.
In fact, there’s nothing I’m more proud of having created than the Own it, Crush it VIP membership community. (Well, other than my amazing son, of course!)
It’s big talk, and I absolutely mean it.
Of course, I realize you don’t yet know how magical VIP is. I also know that investing in a membership is a big decision. You need to be certain it’s a space where you’ll feel comfortable and where you’ll get a good return on your investment.
The truth is, VIP isn’t for everyone. In this post, I want to help you really understand the membership so you can decide if it’s right for you. That’s why I want to do more than just tell you about VIP. I want to give you a sneak peek at what you really get.
This post offers a peek behind the curtain by giving a snapshot of everything that happens in the group within a specific month (January 2019).
Each month, the group has a specific theme (Focus, in this case). We read a related book together (“How to Get Sh*t Done” by Erin Falconer for Jan. 2019), participate in a monthly challenge together (here it’s creating & implementing block scheduling), and learn from a keynote presenter (CEO of Hello Boss Ashley Knight here). I also be share my best tips related to the theme.
Each month is also dotted with other fun, inspiring, and practical activities—co-working, mastermind hot seats, book club chat, and a virtual mixer.
Perhaps best of all, we kick off each month with a two-hour CEO Seat … it’s a structured group planning session where we map out your month so you know what you need to do each week to reach your goals. Every VIP member is assigned an accountability pod when they join, so they have a group of bosses invested in making sure they do what they said they would each month.
Everything happens live, but I know it’s not realistic for most members to fit everything into their busy schedules. That’s why the events are also recorded and made available right away for watching at your leisure.
The content lives on forever in the membership dashboard. Members can access everything at any time—grab the month’s schedule, challenge information, bonus resources from me, and all the videos.
Plus, members have access to an ever-growing library of masterclasses (there are more than 30 videos right now) from a bunch of smart guest lecturers. They cover general business tactics, social media tactics, mindset help, writing tips, and more.
What I can’t show so easily is the community. That’s something you have to experience to really understand. As soon as you join, you get access to the private Facebook and Slack groups where a lot of the real magic of VIP happens.
All I can do is tell you what others say about it, and hope you can feel the sincerity in what they are saying:
- “The supportive, caring, and brilliant women inside VIP are why I will continue to be a member for as long as I can” Ann Marie O’Braskin
- “OICI VIP is full of supportive, engaged, and encouraging people, who gladly share insights and tips to help one another grow their businesses.” Katie Wood
- “I have never belonged to a group where people are so willing to help one another just to simply be helpful. You actually feel how much people care about others in the group.” Jacqueline Julien
- “When you’re here and surrounded by so many other business women who have passion and drive it really makes the difference.” Nicole Amos
It’s a lot for only $75 a month (with no long-term commitment). I hope this gave you a good glimpse into what you’ll get and how you’ll feel when you join VIP.
If you want in, get on the wait list. Doors only open three times a year, and you don’t want to miss one of those opportunities (the next enrollment period is coming in early December 2018).
Having a small business is taxing, and not just on your pocketbook. If you’re like most small business owners, you can’t afford much help in the beginning. That leaves you to do much of the day-to-day work yourself. On top of that, you have to get the word out about your business. After all, the more people who know about you, the more revenue you’ll have and the better your chances of hiring some help.
It might feel like you’re chasing your tail, but don’t throw in the towel. Check out these four tips to boost your brand awareness without breaking the bank.
1. Social Media
Social media is an inexpensive way to build brand awareness. Ads allow you to target a specific location so people who live in that area will see it in their feeds. While putting money behind your ad campaign will help a lot, you don’t necessarily need to spend any money, and can instead grow your following organically.
Be sure to research your audience before you decide which social media platforms are right for your business. You don’t want to waste time using the wrong platforms, and you definitely don’t have time to try to use all of them.
Use social media to engage with customers and get to know them in addition to advertising for your business. Build a relationship with your customers instead of coming off as too self-promotional. Make sure your posts show the value customers will get. Use bold images with bright colors to stand out in people’s newsfeeds. Remember to respond to all customer questions, comments, and queries—even the negative ones—in a timely manner.
2. Direct Mail
Like social media ads, direct mail also lets you target a specific neighborhood. Unlike social media and email, though, direct mail typically gets noticed easier. Direct mail also has a longer shelf life than a digital ad because people tend to keep it to refer to later.
It’s important to make your mail stand out. Put it in a branded envelope using a script font to address it. People will be more likely to open it because it will look like a personal letter instead of an ad. To that end, use a real stamp instead of a bulk mail stamp. Use direct mail to introduce people to your brand by inviting them to check you out on social media, inviting them to an upcoming event, or giving them a coupon.
3. Community Service
Community service serves two purposes. First, it helps others. Second, it gets your name out there. The scale in which you want to serve the community is up to you, depending on your time and your budget.
One of the more elaborate ways is to organize some sort of area cleanup. It can be in the area of your business or somewhere in your neighborhood, such as a local park. A little less intensive method is to organize some sort of collection. You can accept canned food for local shelters or soup kitchens, pet food and supplies for animal shelters or backpacks and school supplies for area schools. The easiest way is through money. Accept donations and offer to match them up to a certain amount, or offer a portion of your proceeds during a designated time to charity. If you’d rather give time, you also can offer to sit on the board of a local charitable organization. Not only does this get your name out there, it also allows you the chance to network with other board members.
4. Mobile Billboard
Now it’s time to take your brand to the streets! You have to drive places anyway, so you might as well get some advertising in for your brand at the same time. Consider using your vehicle as a mobile billboard with custom window decals, magnets or wraps. You can choose a specific product based on your budget and what will work best with your particular vehicle.
This gives you the opportunity to reach everyone along your commute each day, as well as others when you’re out running errands; imagine all of those bumper stickers, vanity plates and window decals you observe in your daily travels. Plus, it will definitely get noticed during a traffic jam.
Be sure your vehicle design is consistent with all of your other marketing materials. Most importantly, make sure to be on your best driving behavior. You don’t want anyone to associate negative feelings with your brand because you cut them off in traffic.
Owning a small business is a lot of work. There’s more to it than opening a shop and making sure you have enough inventory. You have to get your name out there. But, as the saying goes, “you have to spend money to make money.” There are many ways to do that, but hopefully, these four tips will help you boost brand awareness without breaking the bank.
I’m so excited because it’s time to share my annual roundup of awesome planners! The 2018 planners I’m including here are made for creative entrepreneurs by creative entrepreneurs. Plus, they are all kickass women. I think that’s pretty freaking cool.
When I put this roundup together for the first time last year, I didn’t know if anyone would read or care about. In fact, that 2017 planner roundup became the most popular post on my blog (wow!). It still gets hits EVERY.SINGLE.DAY.
I’ve been working on my 2018 roundup for many weeks, and now it’s finally time to share it with you! This year’s list includes some repeats from last year, along with a few new ones I’d not seen before. Isn’t it great there are so many planners to help us stay on track in 2018? No matter your organizational needs and personal style, there’s something out there that’s perfect for you. Hopefully, you’ll find a great match in this list.
(This post contains affiliate links. If you purchase via a link here, I may receive a commission. The price is the same for you whether you use my link or buy directly from the vendor.)
Kathy Pine started her first company at age 25. After navigating the challenges of balancing entrepreneurship and early motherhood, Kathy realized she had a passion for helping women pursue their dreams and she began making inspirational and practical paper products. She created her first planner with a successful Kickstarter campaign in 2017. Since then, the Inspired Year planner has become the flagship product of her One Love Paper Co.
The Inspired Year Planner ($49) is the ultimate goal-setting calendar for busy creatives who are juggling it all. Its no-nonsense approach, functional design and roomy pages provide everything you need to stay organized and inspired. Designed with goal-setting and work-life balance in mind, this planner is uniquely suited to manage your busy days while making space for your dreams. Thoughtful prompts allow you to reflect, so you can focus on meaningful work and be intentional with time for family, home and self-care.The get-down-to-business planning pages allow you to reflect on what matters most to you, balance your priorities, and get organized. Warm and inviting, with beautiful quotes and loving inspiration throughout, it is like opening up a piece of art every day to allow you to create your own life masterpiece.
Learn more or order at 1LovePaper.com.
Yvonne Heimann created the ProtoPreneur Planner after spending hundreds of dollars on other planners that never seemed to “do it all”. Life, business, goals, gratitude – all those things in a thousand different places. Nothing coherent and totally inefficient.
The ProtoPreneur Planner ($53) is your DIY Life & Business Coach, helping you self-coach or boost the 1:1 work you do with your coach. A fully integrated business plan, areas for project planning, finances, personal goals, social media, gratitude, and even workouts helps you balance your life and pay attention to the things you know you should do to kick A$$ in this weird thing we call life. All wrapped up in a nice vegan leather sleeve you can use for years to come, just slip in a new insert.
Learn more or order at AskYvi.com
Whitney English faced an overflowing email inbox, a hand-scribbled to-do list, a pile of meeting notes, and felt overwhelmed and disorganized back in November 2011, She needed a solution—quickly. And so the concept behind the Day Designer™ was born.
The Day Designer ($59) is the original daily planner. It’s a simple and easy system created to help women find balance and productivity. There are yearly and monthly glances, but this one is all about the daily pages. There is a focus on the top three things you need to do each day, and there is also a ton of space for daily events, to-dos, notes, meal planning, gratitude, and more. If you’re a daily planner user, it doesn’t get better than this.
Learn more or order at DayDesigner.com.
Jenna Murillo has felt a sense of magic with paper since childhood. She’s energized by turning a blank canvas into something beautiful, and that’s what led her to planner design. “Designing a product that’s a stunning and functional tool for others was always a dream,” she says. “In 2015, fueled by the encouragement of friends and family and a fire inside of me to create, I fulfilled that dream.”
The Refresh Weekly Planner ($39.95) is back for 2018 in the same portable size you know and love, with weekly, monthly, and yearly overview layouts, a goal planning section, and lined pages for easy tear-out notes throughout the year. New this year—the inclusion of December 2017 so you don’t miss a beat when transferring planners. The weekly layout section now features “focusing on” and “grateful for” sections, designed to keep you in a focused, positive frame of mind.
Learn more or order at JLynnDesignery.com.
Ilana Griffo decided to make a planner when she couldn’t find one that fit her needs. “As a design student, I wanted a place I could doodle, take notes, and stay on track of my classwork,” she says. In the last five years, Griffo’s planner has evolved to reflect her creative journey and her customers’ needs. She’s an illustrator and designer, and founder of Sugar & Type. She’s fueled by puppy kisses, dessert, and beautiful typography.
The Rule The World Planner ($36) is jam packed with tools to help keep you on your toes. Each month has a monthly overview, a weekly list for goals and to-do lists, budget pages, coloring pages, and hand-lettered inspirational quotes. The daily spread helps you prioritize and get sh*t done! You’ll have access to free printables to add to your planner when you purchase.
Learn more or order at SugarandType.com.
Hillary Alberta got into planner design because she struggled to find balance with work, school, and time with friends and family. “My better half asked the simplest of questions one night before going to bed, ‘Why not make your own planner?'”, she recalls. “That was the start of Happy Balance Planners.”
The Happy Balance Planner ($36) is a goal-planning system that helps the dream chasers frame their day through the lens of their goals. It includes a Goal Funnel that helps you break down your big goals into smaller, actionable steps that will add up with the help of yearly, monthly, and weekly goal worksheets. Choose between a daily or weekly layout and multiple cover options.
Learn more or order at SherbertShop.com.
Tonya Dalton started her first business in 2009 and in just two years the company flourished, but something was missing. In the summer of 2014 she closed up shop to start inkWELL Press. Tonya helps women use productivity to pursue their big goals and end each day feeling satisfied and successful.
The 2018 liveWELL Planners from inkWELL Press make organizing your busy life easier. The three different styles of weekly planners you can choose from will help you set your goals with intention thanks to sections like the monthly goals focus, the daily habit tracker, and more. Their flagship 2018 liveWELL Planner | Wood Chevron ($54) is the original goal-setting planner. It’s designed to help you live a life focused on your personal priorities and goals. After all, productivity isn’t about getting more done, it’s focusing on getting the important things done. It’s about living with intention.
Learn more or order at inkWELLPress.com.
Eve Tokens says she created a planner to keep her life on track. “I was using a bullet journal for managing my personal life, Trello for my online business, and my phone calendar to keep track of both and random other appointments,” she says. “It was too much, and I found I was getting less done than ever before.”
The Perfect Project Planner ($40) is a simple 8×10-inch, undated planner (inspired by the Epic Blog planner from Regina Anaejionu.) It covers everything in your personal and your business life—Google Stats, bills and income, books, goals, and more. Taskmaster pages break down every project through completion, and there are simple tick boxes to mark off when tasks are complete.
Learn more or order on Amazon.
Helen Jerlach is a parent of three and an entrepreneur with a couple of businesses. “There’s always more to do than there’s time to do it,” she says. “I’m always looking for the perfect system that will make juggling all the different parts of life seem easy and effortless. Even with the best of intentions, I have realized that I need to see everything on the wall in front of me to see how everything fits together.”
The Annual Focus and Goals Wall Planner is a well-designed 90-day planner that looks good enough to hang on your office wall. It allows you to keep the big-picture view. It breaks the year down into months, and breaks each month into your specific goals, focus, and results. It keeps things simple and keeps you moving forward.
Learn more or order at DesigningaHappyLife.com.
Deana Uhrig created a planner to help women keep organized and help them find daily time with God. Her biggest prayer is that her planner keeps people focused on God as they plan their days.
The Anchored Press Devotional Planner ($49) is a Christian planner full of Bible verses and devotional content. Each weekday includes a devotion written by a different (godly, gifted and inspiring) contributor that focuses on a specific theme. Following each, you’ll be guided through a full week of reflecting and growing in that area of your life. Also included are meal planning, goal setting, notes pages, prayer request pages, pockets, and other organizational tools.
Learn more or order at AnchoredPress.com.
Tiana Gustofson struggled for years as a work-from-home entrepreneur in the music and media businesses. She had to-do lists but felt like she wasn’t getting anything done. She also struggled with keeping contacts organized. She did some research on the habits of successful people and used what she learned to create a planner.
The Freedom Planner ($30) is an all-in-one undated 90-day planner, contacts manager, and success and goal organizer for the sales person, entrepreneur, or network marketing professional. It includes a daily calendar, social media checklist, and self-development and weekly goal setting.
Learn more or order at YourFreedomPlanner.com.
Anung Villay is the mastermind behind Courageous Creativity, a place for introverts and homebodies to go on with their life and live with some adventure.
The Fulfill Your Dreams Planner ($17.99) will help you plan out your goals and break everything down into small steps so you can actually can get it all done. It’s laid out in bite-sized tasks that will help even the laziest, most unmotivated person take action.
Learn more or order at CourageousCreativity.co.
Ashley Staum spent the last year working with Pace Creative to make her designs more simple and classic. “A slower, more mindful version of the designs we’ve offered in the past,” she says. “This goes along with our message of setting fewer goals; setting goals you have a true connection to, and shifting your focus away from their outcome and towards the journey, the actions you take in working towards your goals.”
The Daily Planner ($46) is for those who like to see their days planned out from beginning to end. the 6-month planner provides all the organization you crave along with the portability you need. It provides space for daily appointments (including half hours), daily to-do lists, notes sections each day, an action plan each quarter and month, and monthly pages for future planning.
Learn more or order at ShePlans.com.
Ashley Shelly started designing planners soon after creating The Budget Notebook, her first official product, because customers asked for it and she felt the time was right. “I’ve been a planner user for years, but I always wanted to improve on the designs I saw,” she says.
The Ashley Shelly Planner ($49.95) combines logical planning with inspiration. The 2-page Creative Spread at the beginning of the month helps you identify what make your days the best. It also has thick inside pages, a built-in bookmark, monthly overviews, weekly layouts, two notes pages each month, 10 notes pages in the back, and icon stickers.
Learn more or order at AshleyShelly.com.