41. Amanda Flisher: Core Values Truly Matter

41. Amanda Flisher: Core Values Truly Matter

When Amanda Flisher finally uncovered her true core values—and started living into them—everything shifted for the better.

She identified freedom, family, community and growth were most important to her, and the true drivers for her happiness. Armed with that information, she was able to shift her priorities, unhook from expectations, and finally create her coaching business.

Amanda joins Becky to geek out over values, and explain why values are more than just a silly exercise, but an incredibly powerful tool for life and business.

More nuggets in this episode:

  • Values aren’t just “woo woo” magic; they are a really practical tool for breaking out of fear-based decision making (5:05)
  • To make values work really matter, you need to do it because you’re truly invested in the process (7:00)
  • Struggling with getting clear on your values? Brené Brown could be the answer! (10:10)
  • Whittling down to as few values as possible is important (12:23)
  • Choosing your community wisely can help you live into your values (15:55)
  • Devoting yourself to values work can increase your compassion for yourself and others (18:30)
  • When you’re truly rooted in your values, making decisions becomes easier and less likely to end in regret (21:20)

Amanda Flisher is a self-leadership coach offering insight and guidance for leaders seeking growth and new opportunities. As an experienced leadership and strengths coach, she works with high-level achievers and inspired humans undergoing huge changes. Amanda holds an Associate Certified Coach Credential through the International Coach Federation, was trained as a Strengths Educator through the Gallup Organization, and earned her Master’s degree in Organizational Management.

Website | Instagram | Facebook | LinkedIn

“The Gifts of Imperfection” by Brené Brown
“Daring Greatly” by Brené Brown
“Dare to Lead” by Brené Brown

40. Erika Tebbens: Making Big But Subtle Shifts

40. Erika Tebbens: Making Big But Subtle Shifts

When Erika Tebbens decided to start a business, she did what many experts advise and taught what she knew. In just a few months, however, she realized that what she was trying to sell wasn’t what her audience wanted to buy.

“My people weren’t worried about getting people to come back, they were stuck without being able to get enough clients in the first place,” Erika realized. Instead of doubling down and trying to find a new audience, she adjusted the offer.

Erika began teaching marketing and sales strategy in a way that wasn’t confusing, complicated, or sleazy—and her business took off. She learned that making a small but powerful shift (from customer experience to sales) can change everything.

More nuggets in this episode:

  • “Clarity comes from action” and from listening to what your audience is telling you they need (5:50)
  • Even if you hire a coach or seek advice from others, ultimately it’s important to listen to your gut (6:35)
  • It’s easy to dismiss your special talent because it seems so obvious to you (7:45)
  • The why of your business is far more important than the how (8:43)
  • Pivoting in business can be frustrating, but also totally worth it (10:05)
  • A 100% closing rate is an impossibility, and anyone who says they can help you hit that number is full of crap! (11:25)
  • You can’t be everything to everyone, but saying no to some people can be really, really hard (13:15)
  • Ready to pivot? Be open to going down a path you weren’t expecting and resist the urge to hurry along the process (16:25)
  • Don’t wait for the “right time” in business because it will never arrive; get okay with imperfection (19:00)
  • If you believe what you do helps people, you’re doing a disservice by not selling it (20:10)

Erika Tebbens is a Business Growth Strategist for ambitious womxn entrepreneurs. She’s an expert in selling and sustainably scaling your business without restoring to complex systems or sleazy sales tactics. She’s the creator of the No-Sleaze Sales Method and The Sell it, Sister! Podcast. She lives in Upstate, NY with her husband, teenage son, and two dogs. When she isn’t working, she’s probably listening to true crime podcasts or knitting.

Website | Instagram | Facebook Group | Podcast | No-Sleaze Sales Method (free download)

“Raving Fans by Ken Blanchard and Sheldon Bowles
“Playing Big” by Tara Mohr
“The Big Leap” by Gay Hendricks
“You are a Badass” by Jen Sincero
“Chillpreneur” by Denise Duffield-Thomas

Struggling with imposter syndrome? Here are books Becky recommends to help you silence your inner critic.

39: Paula Williams: I’ve Lived as a Man and a Woman

39: Paula Williams: I’ve Lived as a Man and a Woman

Every passing month gives Dr. Paula Williams more and more insight into the experience of women. She knew from a young age that she was transgender. She felt more attuned to the world of women than the world of men – but not really. As a male CEO of a large non-profit organization, Paula didn’t realize just how much male privilege she had.

From her first week living as a woman, it was a daily experience being confronted by how much privilege she no longer had. From a male passenger on a plane having his wine glass refilled four times while Paula had none, to a business meeting where her 35 years of expertise in the field was completely ignored, the reality of being a woman was all too apparent. And before you ask, it’s not a transgender thing. It’s a men/women thing, ubiquitous to all cultures, all over the world.

More in this episode:

  • The essential things men can do in the workplace to make sure women’s voices are heard
  • The difference between thinking you’re a good guy and knowing you actually weren’t
  • The disparate ways women and men think in the workplace
  • How the pay equity act also advances the cause of people of color in the workforce
  • How religion may actually be encouraging the sexualization of women in the office
  • Paula’s realization that as a man, she was judged by her body of work, while as a woman she was judged by the last thing she did
  • The most effective way for women to work, and why
  • How the GDP in the US would be impacted if we had true gender equality

Dr. Paula Williams is an internationally known speaker on gender equity and LGBTQ advocacy. She is the Pastor of Preaching and Worship at Left Hand Church in Longmont, Colorado. She is also the president of RLT Pathways, where she provides pastoral counseling and corporate consulting. Paula has consulted with international corporations, religious denominations, media outlets, including NPR’s Radiolab, and state governments.

As a transgender pastor and keynote speaker, Paula has been featured in the New York Times, TED, TEDxMileHigh, the Denver Post, New Scientist, Radio New Zealand, The Huffington Post, and Colorado Public Radio. Paula’s TEDxMileHigh talk on gender equity has had over 1.6 million views on YouTube.


Dr. Paula Williams | Website | TEDxMileHigh Talk

Feminist Fight Club” by Jessica Bennett

What Works for Women at Work” by Joan C. Williams and Rachel Dempsey