29: Adria DeCorte: Your Messaging Matters

29: Adria DeCorte: Your Messaging Matters

 

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Adria DeCorte knew there was a problem when she spent three months of 80-hour weeks to produce a one-day event that netted her zero clients. She wished there was someone like present-day her to take a look and tell her what the problem was. She limped along for months before hiring a coach to show her what she didn’t know she didn’t know.

 

She originally tried to pivot from her wellness coaching work to her messaging coach work by integrating the two worlds. She envisioned a tree where the roots were self-care, the trunk was messaging, and the branches were visibility. She quickly realized she was trying to do too much with her clever connections, and that she was just confusing her people.

 

More in this episode…

  • How to burnout-proof your business
  • How to have huge leaps by figuring out how to walk in others’ shoes
  • Taking off your expert hat to see where your people are and what they’re struggling with
  • The frightening moments Adria had when she reached a point of either changing something in her business or shutting it down entirely
  • How she got the nudge she needed to help others in their businesses
  • What an achievement inventory is, and how it can help you
  • Why she deleted an entire email list and shut down a Facebook group
  • How to know when your messaging is the problem you’re having
  • The compelling impact that occurs when you get clear on your messaging
  • The powerful questions to ask your potential clients

 

Adria DeCorte, M.S., is a Messaging Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can reach more people, scale their business and start a movement. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients, host of the Unforgettable Podcast, and her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 30 interviews. When she’s not geeking out over words on her laptop, she can be found hiking around Vegas with her puppy-child Lexi the doberman.

 

RESOURCES:

Adria DeCorte

Website | Unforgettable Podcast | Free Message Clarity Kit | Instagram | Facebook

This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
28: Erin Stutland: The Power of Mindfulness

28: Erin Stutland: The Power of Mindfulness

 

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Dancing brought Erin Stutland unlimited joy when she was a schoolgirl. It quickly turned to pressure, however, when she majored in it during college. Her world was further rocked in the second semester of her freshman year, when her mother was diagnosed with ovarian cancer.

Soon, Erin was overwhelmed and in the throes of depression. A therapist recommended antidepressants, but Erin had a different idea. Her mother was dealing with chemotherapy through tai chi and meditation, and Erin soon discovered she could change her thoughts.

Mindfulness became Erin’s passion and calling. Today she creates programs and writes books that help others discover the power of healthy, thoughtful movement.

More in this episode:

  • How Erin’s mom found comfort through her cancer diagnosis
  • Where Erin started with her own mindfulness practices
  • How mindset work helps when you’re piecemealing your life together
  • Why Erin started pairing mantras with movement
  • The reality about huge, life-changing events
  • Erin’s morning routine and how it helps her
  • What one resource Erin recommends, and exactly how to use it
  • The huge number of thoughts you have daily and the startling percentage that are the same as you had yesterday

Erin Stutland is a mind-body wellness and fitness expert, and the host and coach of the new weight-loss transformation TV show Altar’d on Z Living. Stutland is the creator of several mind-body fitness programs including her signature “Shrink Session” workout and “Soul Strolls”. Erin has appeared on the Rachel Ray Show, Fox News, KTLA, Glamour Magazine, Shape, Yoga Journal, Real Simple, Reader’s Digest, US World and New Report, Weight Watchers Magazine and more. She has collaborated with thought leaders like NY Times best selling authors Kris Carr and Jessica Ortner helping to bring healthy movement to the masses. She is AFFA certified (along with training certs in several fitness programs) and holds a BFA in Dance and Kinesiology.

RESOURCES:

Erin Stutland
Website | Book | Instagram | Facebook

“The Greatest Salesman in the World” by Og Mandino

Patricia Moreno

“The Artist’s Way” by Julia Cameron  

Morning Pages from Julia Cameron

Tune into the Lightbulb Moment Podcast to learn more about how Erin Stutland realized just how powerful healthy, thoughtful movement can be.
27: Shenee Howard: Stop Playing Small

27: Shenee Howard: Stop Playing Small

 

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Shenee Howard has been a brand strategist since 2011. Soon, she found herself coasting in her business. She was charging less than what she should, trying to be everything to everyone, and frequently breaking down because she couldn’t have what she wanted.

 

Finally, a breakthrough! She realized she needed to start following the advice she gave her clients—niche down and charge what you’re worth. Shenee was no longer willing to be exhausted by doing too much for too many people. No more was she willing to play small.

 

More in this episode…

  • How Shenee overcame the fear that arose after a dissatisfied client wrote a blind item
  • The questions she asked when she coaching herself
  • Why metrics aren’t the end-all, be-all of business success
  • Shenee’s favorite book of all time, and how it has helped her look at business differently
  • The crucial element of mindset work we all miss
  • The price you pay for staying in the “coasting zone” in your business
  • Shenee’s personal ‘Why Today is Awesome’ project
  • How to determine what advice you most need to follow in your business

 

Shenee Howard is a brand strategist and writer who helps entrepreneurs name and explain what they do so they can profit.

 

RESOURCES

Shenee Howard

The Untethered Soul by Michael A. Singer

You are a Badass at Making Money by Jen Sincero

Secrets of the Millionaire Mind by T. Harv Eker

Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Ep 26: Kourtney Thomas: When You Are Your Brand

Ep 26: Kourtney Thomas: When You Are Your Brand

 

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Kourtney Thomas’ experiences in business school and the corporate world led to a fixed idea of what a business should look like. She believed there were two buckets for businesspeople—one for their business world and another for their personal life—and never should the two intersect.

 

Eventually, she realized that philosophy didn’t suit her personality. When she launched her own business, something was missing and holding her back. Working with her mastermind group and her spouse, she eventually realized she needed to change her branding from an cool but complicated business name to her name. She was her brand, and it was time to lean into that fact.

 

In this episode…

  • Why Kourtney, like many others, hesitated about branding with her own name
  • Who she looked to as a paragon of personal branding
  • The two vital questions you need to ask yourself when considering your brand
  • Why your brand story is vital to your visual branding
  • How moving to a personal brand allowed Kourtney more freedom in her content creation process
  • Sharing yourself vs. sharing everything about yourself
  • How niching down skyrocketed her personal training business
  • The one sign you’re ready to switch to a personal brand

 

Kourtney Thomas is the Founder of the Choice Discovery Movement. She’s passionate about choice, and she is focused on shining a light on that choice in others. With a background in performance coaching, Kourtney has a gift for understanding all kinds of people, building instant rapport, asking questions that get right to the heart of the matter, and bringing women together and providing a safe space for exploring their choices, struggles, dichotomies, and how to live life on their terms. Kourtney enjoys bicep curls fueled by cake and riding her Harley-Davidson Softail Deluxe, outside of Saint Louis, MO, where she lives with her husband, dog, and cat.

 

RESOURCES

Kourtney Thomas

Website | Instagram | Facebook | Twitter | LinkedIn

Marie Forleo

How to Start a Mastermind

Ep 25: Denise Duffield-Thomas: You Make the Rules

Ep 25: Denise Duffield-Thomas: You Make the Rules

 

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Denise Duffield-Thomas was working from 4:30 am until 10 pm five or six days a week because she thought she had to cater to everyone else’s preferences. She was afraid of setting boundaries, worried people would think she was a bitch (pretty ironic for someone whose business is called Lucky Bitch!).

 

Denise finally established boundaries when she had kids, although she says you don’t need to wait for motherhood to start claiming your own space. Her message to women business owners? You can run YOUR business YOUR way, and it’s 100% okay.

 

More in this episode…

  • The dangers of letting lessons like “it’s better to give than to receive” run our lives
  • Why trying to be all things to all people is a disservice to yourself and the random clients you’re attracting
  • How you train people in how to treat you
  • Why answering every question from everybody robs them of vital opportunities to feel their own feelings and have their own lightbulb moments
  • How saying no and setting boundaries can lead to helping more people
  • The small mindset shifts that comprise Denise’s only business strategy

 

Denise Duffield-Thomas is the money mindset mentor for the new wave of entrepreneurs. Her books “Lucky Bitch,” “Get Rich, Lucky Bitch,” and the upcoming “Chillpreneur” (Hay House) give a fresh and runny roadmap to create an outrageously successful life and business. Denise helps women create wealth through her mindset courses and practical wisdom on releasing money blocks.

 

Resources

Denise Duffield-Thomas

Website

Facebook 

Twitter 

YouTube 

Instagram 

Money quiz

Denise Duffield-Thomas is sharing the small mindset shift that comprises her only business strategy.
24: Parijat Deshpande: Let Your Gut Be Your Guide

24: Parijat Deshpande: Let Your Gut Be Your Guide

 

Never miss a new episode of Lightbulb Moment! Sign up for the weekly newsletter and you’ll also learn behind-the-scenes stories and get bonus tips not shared in the episodes.

 

Parijat Deshpande wanted to be an OB/GYN when she grew up. After discovering she didn’t have an aptitude for chemistry, she set her sights on clinical psychology. She focused her work on child and family therapy and founded a South Asian mental health non-profit to better serve her community.

 

Before she even knew she was pregnant, Parijat developed her first pregnancy complication. At six weeks, she went on bedrest. She went on to develop seven more complications before delivering her son at 24 weeks and 2 days. As a therapist, she knew how to handle anxiety—but as a patient, it wasn’t what she needed. She became frustrated with the constant litany of “there’s nothing you can do,” when she knew that just wasn’t true.

 

In this episode, Parijat shares how the most difficult time of her life served as the impetus for starting a completely new professional endeavor. She’s now the leading high-risk pregnancy expert and author of author of the book, “Pregnancy Brain.”

 

More in this episode:

  • Comparisons of high-risk pregnancy to business
  • How the doctors’ chorus of “just wait and see” led Parijat to develop her own action steps, and what those steps were
  • The promise Parijat made her son before he was born
  • How her current business took shape through the lockdown she and her son were on for the first few years of his life
  • The one overriding question she asked while building her business
  • Why it doesn’t matter what’s going on in women’s heads during high-risk pregnancy
  • Parijat’s favorite business resource

 

Parijat Deshpande guides women with high-risk pregnancies to manage their stress and anxiety to help themselves stay pregnant as long as possible, even if they have complications, so they can give their baby a strong start to life. Parijat is the host of Delivering Miracles®, a podcast that discusses the real, raw side of family building including infertility, high-risk pregnancy, bed rest, prematurity and healing once baby comes home. She is a clinically-trained therapist, a women’s wellness specialist and an experienced speaker on the impact of stress on health and wellness. Parijat also has 4 years of experience as a Psychology Lecturer UC Berkeley and is the founder of MySahana, a South Asian mental health nonprofit. She is also a member of the American College of Lifestyle Medicine.

 

Resources:

Parijat Despande

Website

Facebook

Twitter

Instagram

Pinterest

Pregnancy Brain

MySahana

Listen to the Lightbulb Moment Podcast to hear how Parijat Deshpande‘s own high-risk pregnancy helped her learn to trust her gut.