32: Nevica Vazquez: Craft a Message That Fits

32: Nevica Vazquez: Craft a Message That Fits

 

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Nevica Vazquez started her business not understanding brand messaging, and not really knowing what set her apart from any other coach. She tried a variety of niches, and couldn’t come up with one concise message about what she was doing and why.

 

Finally, she realized she’d been denying what she really liked best—focusing on the big picture. She also recognized that she needed to do for herself what she’d been teaching her clients. It was time to to stop, take a look at what’s been working, and use that data to make more informed decisions.

 

More in this episode…

  • The first, easiest place to look to gain valuable customer information
  • The two key steps to helping yourself make time to work ON your business, rather than IN your business
  • Why you need a weekly recap and what should you ask when you do it
  • What Nevica thought “real” work was, and what that did to her business
  • Which questions to ask as you narrow down your brain dump
  • How Nevica came to the decision not to niche down
  • Simple ways and safe places to do your A/B testing before you go live with it
  • The three essential components of brand messaging
  • What Nevica suggests you do to have your own Lightbulb Moment
  • The biggest thing you should do if you feel like you’re not getting anywhere

 

Nevica Vazquez is a Business Strategist to digital bosses who want to refine and restructure their business, so that it’s built to grow. The bosses she works with are past the beginner stage and are ready analyze what they’ve done so far, so they can use that data to create their new business foundation and plan that will take them to 6 figures and beyond.

 

RESOURCES

Nevica Vazquez: Website | Instagram


“Clarity comes from action, not thought.”
Marie Forleo

Learn the two key steps Nevica Vazquez says you should take if you want to make more time to work ON your business rather than IN it.
Learn the two key steps Nevica Vazquez says you should take if you want to make more time to work ON your business rather than IN it.
Learn the two key steps Nevica Vazquez says you should take if you want to make more time to work ON your business rather than IN it.
31: Geily Romero: Your Business Can Evolve

31: Geily Romero: Your Business Can Evolve

 

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Geily Romero started her own business straight out of a corporate job, doing all things accounting. She began with straight bookkeeping because she knew she was good at it, but quickly learned she didn’t like it. She moved into business coaching with a financial edge.

 

She soon found, though, that her business wasn’t growing as much as she’d like. Was it her pricing? Coaching packages? Market research soon revealed the answer: There was a disconnect between the creative clients she loved serving and the website she was using to draw them in. Geily hired a branding coach to help bridge the gap. It was just what she needed to move forward in her business.

 

More in this episode…

  • Geily’s vitally important realization about helping clients run their businesses versus running her own business
  • How she recommends you start your business
  • How her clients helped her business evolve
  • The important correlation between change and growth
  • Finding your starting place
  • What questions to ask along the way to see if you need to pivot
  • The best way to make a pivot
  • What Geily has to say about business rules and trends

 

Geily Romero is a Business Coach + Money Management Strategist helping creatives strategize their business and finances. She coaches her clients through pivoting and scaling their business while helping them manage their cash flow. She also works with them on a personal level, helping them manage their money strategically through budgeting, saving, paying down debt and reaching their financial goals.

 

RESOURCES:

Geily Romero

Website | Instagram | Facebook

Geily Romero had a lightbulb moment when she realized there is an important correlation between change and growth in business.
Geily Romero had a lightbulb moment when she realized there is an important correlation between change and growth in business.
Geily Romero had a lightbulb moment when she realized there is an important correlation between change and growth in business.
30: king yaa: Creating Safe Spaces

30: king yaa: Creating Safe Spaces

 

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king yaa started her journey into health coaching by chance. She’d earned her personal training certificate just for herself, but women began approaching her for coaching so she helped new moms get their pre-baby bodies back.

 

Soon, she realized something needed to change when these moms apologized for being late, missing a session, or being tired because their babies were up all night. She realized these womxn, in the most vulnerable time of their lives, were afraid king was judging them. It was time to combat toxic gym culture.

 

More in this episode…

  • The realization king had about how healthcare professionals were treating her MoC body, and what that must mean for people who don’t want to look, feel, or identify as female, but still needed health care for the female parts of their bodies
  • Identifying what medical personnel need to know about compassionately caring for the bodies of people who are outside the “norm”
  • What body work is and how king moved from working with elite athletes to people unused to even being touched without fear
  • How being told in a yoga studio to “bring out the Goddess in you” can be not just offensive, but triggering
  • The Angela Davis quote that turned the Serenity Prayer on its head, and what that meant to king
  • Where she keeps her vision board, and why
  • The first basic step you should take if you want to move in LBGTQ+ spaces and help the people who live there

 

king yaa is a black, queer, MoC, intersectional feminist mama currently living in Cape Town, South Africa. She’s passionate about all things relating to womxn/queer/trans/fat/melanated health and wellness on a global level. She likes to weave the intersections of her multiple identities into her work and play and encourage LGBTQ+ folx to take up space and commit to living their best lives in their bodies.

 

RESOURCES

king yaa

Website | Instagram | Facebook

king yaa is identifying what medical personnel need to know about compassionately caring for the bodies of people who are outside the “norm”
king yaa is identifying what medical personnel need to know about compassionately caring for the bodies of people who are outside the “norm”
29: Adria DeCorte: Your Messaging Matters

29: Adria DeCorte: Your Messaging Matters

 

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Adria DeCorte knew there was a problem when she spent three months of 80-hour weeks to produce a one-day event that netted her zero clients. She wished there was someone like present-day her to take a look and tell her what the problem was. She limped along for months before hiring a coach to show her what she didn’t know she didn’t know.

 

She originally tried to pivot from her wellness coaching work to her messaging coach work by integrating the two worlds. She envisioned a tree where the roots were self-care, the trunk was messaging, and the branches were visibility. She quickly realized she was trying to do too much with her clever connections, and that she was just confusing her people.

 

More in this episode…

  • How to burnout-proof your business
  • How to have huge leaps by figuring out how to walk in others’ shoes
  • Taking off your expert hat to see where your people are and what they’re struggling with
  • The frightening moments Adria had when she reached a point of either changing something in her business or shutting it down entirely
  • How she got the nudge she needed to help others in their businesses
  • What an achievement inventory is, and how it can help you
  • Why she deleted an entire email list and shut down a Facebook group
  • How to know when your messaging is the problem you’re having
  • The compelling impact that occurs when you get clear on your messaging
  • The powerful questions to ask your potential clients

 

Adria DeCorte, M.S., is a Messaging Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can reach more people, scale their business and start a movement. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients, host of the Unforgettable Podcast, and her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 30 interviews. When she’s not geeking out over words on her laptop, she can be found hiking around Vegas with her puppy-child Lexi the doberman.

 

RESOURCES:

Adria DeCorte

Website | Unforgettable Podcast | Free Message Clarity Kit | Instagram | Facebook

This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
This week on the Lightbulb Moment Podcast, Adria DeCorte is talking about why messaging matters, and how getting your messaging right can change everything for your business.
28: Erin Stutland: The Power of Mindfulness

28: Erin Stutland: The Power of Mindfulness

 

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Dancing brought Erin Stutland unlimited joy when she was a schoolgirl. It quickly turned to pressure, however, when she majored in it during college. Her world was further rocked in the second semester of her freshman year, when her mother was diagnosed with ovarian cancer.

Soon, Erin was overwhelmed and in the throes of depression. A therapist recommended antidepressants, but Erin had a different idea. Her mother was dealing with chemotherapy through tai chi and meditation, and Erin soon discovered she could change her thoughts.

Mindfulness became Erin’s passion and calling. Today she creates programs and writes books that help others discover the power of healthy, thoughtful movement.

More in this episode:

  • How Erin’s mom found comfort through her cancer diagnosis
  • Where Erin started with her own mindfulness practices
  • How mindset work helps when you’re piecemealing your life together
  • Why Erin started pairing mantras with movement
  • The reality about huge, life-changing events
  • Erin’s morning routine and how it helps her
  • What one resource Erin recommends, and exactly how to use it
  • The huge number of thoughts you have daily and the startling percentage that are the same as you had yesterday

Erin Stutland is a mind-body wellness and fitness expert, and the host and coach of the new weight-loss transformation TV show Altar’d on Z Living. Stutland is the creator of several mind-body fitness programs including her signature “Shrink Session” workout and “Soul Strolls”. Erin has appeared on the Rachel Ray Show, Fox News, KTLA, Glamour Magazine, Shape, Yoga Journal, Real Simple, Reader’s Digest, US World and New Report, Weight Watchers Magazine and more. She has collaborated with thought leaders like NY Times best selling authors Kris Carr and Jessica Ortner helping to bring healthy movement to the masses. She is AFFA certified (along with training certs in several fitness programs) and holds a BFA in Dance and Kinesiology.

RESOURCES:

Erin Stutland
Website | Book | Instagram | Facebook

“The Greatest Salesman in the World” by Og Mandino

Patricia Moreno

“The Artist’s Way” by Julia Cameron  

Morning Pages from Julia Cameron

Tune into the Lightbulb Moment Podcast to learn more about how Erin Stutland realized just how powerful healthy, thoughtful movement can be.
27: Shenee Howard: Stop Playing Small

27: Shenee Howard: Stop Playing Small

 

Never miss a new episode of Lightbulb Moment! Sign up for the weekly newsletter and you’ll also learn behind-the-scenes stories and get bonus tips not shared in the episodes.

 

Shenee Howard has been a brand strategist since 2011. Soon, she found herself coasting in her business. She was charging less than what she should, trying to be everything to everyone, and frequently breaking down because she couldn’t have what she wanted.

 

Finally, a breakthrough! She realized she needed to start following the advice she gave her clients—niche down and charge what you’re worth. Shenee was no longer willing to be exhausted by doing too much for too many people. No more was she willing to play small.

 

More in this episode…

  • How Shenee overcame the fear that arose after a dissatisfied client wrote a blind item
  • The questions she asked when she coaching herself
  • Why metrics aren’t the end-all, be-all of business success
  • Shenee’s favorite book of all time, and how it has helped her look at business differently
  • The crucial element of mindset work we all miss
  • The price you pay for staying in the “coasting zone” in your business
  • Shenee’s personal ‘Why Today is Awesome’ project
  • How to determine what advice you most need to follow in your business

 

Shenee Howard is a brand strategist and writer who helps entrepreneurs name and explain what they do so they can profit.

 

RESOURCES

Shenee Howard

The Untethered Soul by Michael A. Singer

You are a Badass at Making Money by Jen Sincero

Secrets of the Millionaire Mind by T. Harv Eker

Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.
Shenee Howard is sharing how she finally took her own advice and stopped playing small in her business.