In this episode…
Meg Casebolt started her path to Megabolt Digital when she wrote a grant to get some design skills at her day job. She then pivoted to working at an architecture and design firm before going out on her own. She soon learned that when you’re the one person for the whole company, you have to be a Jill of all trades.
When she struck out on her own, Meg called herself a design concierge—she could take care of her clients’ every need. She soon discovered, however, that there were things she hated, and things she was just bad at doing.
Meg finally identified a very clear and narrow niche, and that gutsy move has changed her business for the better.
More nuggets in this episode:
- Why you can’t be an expert if you keep doing different things
- What Meg liked and hated about being a generalist
- What happened when she switched from a design generalist to an SEO specialist
- How to pivot more easily
- What Meg found most scary while pivoting
- Why you should build a network of people who do the thing you used to do
- Why you need limitations and boundaries on your business
Meg Casebolt is an SEO specialist, digital strategist and founder of Megabolt Digital. She helps female entrepreneurs succeed online by helping them get found on Google then turning readers into customers, all by using custom strategies that fit them better than Catwoman’s suit (without the wedgie).