GUEST POST from Teryn Ashley
In my last post, I helped you overcome your fears about hosting a webinar. Today, we’re going to take it a step further and talk about the many ways you can implement webinars into your business.
Did you know there are about 852 million ways to have a webinar work for you in your business? (Maybe not that many exactly, but it’s pretty close!) I recommend starting with one. I promise you this, once you start with one, you’ll start to see the impact and possibilities and you’ll want to use them in so many other ways.
Let’s start with the traditional version of a webinar.
The Sales Webinar
Pretty self explanatory, but there are many ways to handle these. Whether you’re selling a product, service, or program, you need to be educating your audience first.
An educated consumer is a consumer who will buy. The more they understand what you’re selling, the more they’ll see the value and the more likely they are to turn into a customer. But beware to not over-educate because this will lead to overwhelm.
Pick a topic to cover, or a piece of a topic that will be a natural lead in to whatever you’re selling. By the end of the session, they’ll be saying to themselves, “Wow! I have to have their coaching program!” Or, “I need to have them handle this project for me!”
These are great for really getting to know your target market or audience. A way to find out their struggles and goals.
With these type webinars, not only are you on a fact-finding mission, but you’re also building rapport and engaging with your audience. And they’re getting to know who you are and what you’re all about.
You could even figure out your next offering from a webinar like this. And this is gold, especially if you’ve been wanting to create a product or service. Ta-dah! Here’s your way to figure it out! You’re welcome.
Webinars are a great way to handle group coaching. You’re able to interact with multiple people at once and not have it be complete chaos. It can be recorded for attendees to revisit later. And everyone can do it from the convenience of their own home.
The camaraderie that is created from these group coaching sessions is magic that you cannot otherwise create any other way. All of them will naturally want to cheer each other on, support one another, or have the chance to offer another way of approaching a situation.
Do you have a business where you work one-on-one with clients? Does it require a qualification process initially to see if you are a good fit for each other?
Enter the qualifying webinar.
This is your chance to take that monotonous one-on-one qualifying conversation and put it into a multiplying machine and instead do it on a one-to-many scale to weed out any non-matches. This will save you time, energy, and, most importantly, sanity.
You might be thinking, “Huh? Interviews as a webinar?” You read that correctly. Some of our most successful clients use webinars in this way. All. The. Time.
They interview a guest about a certain subject matter of interest to their followers. This makes it feel very natural, and like they’re getting an opportunity to eavesdrop on a really great conversation that also imparts nuggets of wisdom. They’ll feel like they’ve been given behind-the-scenes access to really great stuff.
And, if you allow for a Q&A session at the end, they’ll feel like you really care about them and that you’re truly interested in their success.
Next up? Think about how to apply one of these type webinars into your business today. What do you know about your target market? What do they need help with? What problem are they looking to solve? From there, you can figure out which of these types of webinars is your best way to start.
Teryn Ashley is the ultimate Mom-preneur. She helps mom entrepreneurs create winning business and marketing strategies, remove their roadblocks or resistance, and reach their definition of success. She knows a thing or two about being a business woman. Teryn started her first business helping leaders in their respective industries with webinar recording, editing, production, and product creation, with an infant in tow, and grew it quickly to be the benchmark for her field. In 2017, she launched Teryn Ashely Live, The Messy Bun Revolution Podcast, and is coaching other boss moms and female entrepreneurs to help them reach their definition of success.
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