GUEST POST by Wendy Dessler
The easiest way to scare visitors away from your website is make it difficult to navigate and impossible to find what they’re seeking.
Do you want visitors to linger longer on your site? Do you want them to gobble up all your content and keep coming back for more? Do you want them to buy stuff when visiting your site? Use these three tips to improve your website’s design.
1. Use a Professional Logo
Your logo is a big part of your brand. So it makes sense to have a professionally designed logo at the top of (and throughout) your website.
Once designed, you’ll want to prominently feature your logo in the upper left-hand corner of every page on your site. Also, it’s smart to lik the logo back to your homepage. Setting it up this way makes it easy for visitors to navigate back to the homepage at any time.
2. Eliminate the Clutter
Some business owners love to fill their site up with tons of banner advertisements and images. It may seem to add style and flair to the site, but image and banner overload contribute to confusion and too many options for your visitors to process.
Having too many competing calls to action on your website is another way to create clutter and confusion. If you want your visitors to stay on your site, eliminate competing calls to action and get rid of the excessive visual clutter by cutting down on animated gifs, photos, and graphics.
Doing this will keep your visitor’s line of sight on the important parts of the webpage. As an example, if you’re attempting to convince your visitors to check out your Hawaiian tour promotion, you should cut down on visual stimuli, eliminate excessive links, and focus your reader’s attention whenever possible on that promotion.
3. Intuitive Navigation
Using intuitive navigation makes it easier for your readers to find their way around your site. The obvious benefit? They’ll stick around to check out more of your thought-provoking, entertaining, and valuable content.
With intuitive navigation, you’ll place your primary navigation options along the top of your website using a horizontal menu bar. Visitors expect to see a menu along the top of every site at this point, so add this horizontal bar and meet your reader’s expectations.
All intuitively designed websites should have a secondary menu bar. This menu is known as a sidebar, and you can place it in the right-hand margin or left-hand margin.
Making changes to improve your website’s design isn’t particularly difficult or time-consuming. Making these design changes will make your site easier to navigate, more aesthetically pleasing, less distracting, and much more inviting to your customer base and fans.
Wendy Dessler is a super connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.