It’s time to get serious about LinkedIn.
LinkedIn can help you land clients who pay more, pay on time, and are more likely to give you ongoing work.
Are you busy chasing the same small business owners every other creative is pursuing? You know, people with small budgets who you worry won’t pay on time or (worse) at all?
You might be surprised to learn how many high-paying corporate clients are looking for creative help from the likes of writers, designers, illustrators, photographers, event planners, calligraphers, and more. And they are searching on LinkedIn.
LinkedIn is the world’s largest online professional network with more than 500 million members. It’s where decision makers for all the large (and most of the small) companies go when they need to hire help, including contractors.
If you’re not using LinkedIn or if you’re still treating it like a static resume, you’re missing out. Stop leaving money on the table and start using LinkedIn to grow your business. This course will show you how.
In this course, you’ll learn how to:
- Set up a LinkedIn account
- Devise a keyword strategy for your profile
- Optimize your profile to increase your search rankings
- Customize your settings to get found
- Use the photos and graphics to make your profile more attractive
- Solicit recommendations from your peers
- Use content to stay top-of-mind with clients and prospects
- Decide what content to create and how to share it
- Find and make connections
- Move those relationships offline
- Join and participate in groups to build your network
And there’s even more. This course includes nearly 45 minutes of videos, all broken down into bite-size chunks so you can complete the program in short bursts. It makes it easy to follow along and update your profile as you go. There are also a few downloadable goodies and links to some helpful resources.
* This course is designed for solopreneurs and small businesses that sell services or products to other businesses, and is intended for individuals who have limited experience with LinkedIn. If you sell direct to consumers or are already a LinkedIn whiz, then you'll likely not benefit from the information in this course. *
If you've been meaning to learn how to leverage LinkedIn for your services business, now is the time to stop thinking about it and start taking action!
Praise for the course:
"I've been struggling to figure out how to best use LinkedIn for a while. Becky's LinkedIn for Creatives course was a LIFESAVER! Becky gives clear, actionable steps to better utilize LinkedIn throughout the course and I now see that I was ignoring a great resource simply because I didn't understand it." Jenn Zellers
"I knew that Becky was an expert on LinkedIn, so when I learned that she had created a course sharing her expertise, I jumped on it. Sure enough, the course was great, and I learned best practices that I was able to implement immediately. I was able to update my profile for maximum impact and understand how best to use LinkedIn not only for connecting with other professionals. I also got realistic strategies to use in getting actual business on this platform. Becky’s course videos and materials were clear and concise, easy to watch, and the whole course didn’t take up a ton of my time, which I value. I would highly recommend LinkedIn for Creatives to anyone who is interested in taking advantage of this underutilized resource." Kourtney Thomas
"Before I took Becky's LinkedIn course, I didn't understand how important the platform was nor its full potential to build connections for our business. Thanks to the training, I learned how to optimize my profile and why it's important to do so. You'll gain valuable insight as Becky teaches step-by-step how to research and connect to your ideal clients and expand your network. We have found the information to be an invaluable tool not only for finding new clients, but also connecting with knowledgable global experts to interview for our national radio program on NPR. We cannot recommend her LinkedIn course highly enough!" Joani Livingston
"Have you been ignoring your LinkedIn page, know you should do something about it, but don't know where to start? Try Becky Mollenkamp's LinkedIn for Creatives Course! It is simple, straightforward and in under an hour, not only did I get my page updated, but I also learned the in's and outs of how to use LinkedIn to market my coaching practice." Kristen Farris
"In the past, I thought Linkedin was simply for salespeople working in the corporate world, or for job seekers. I had no idea I could use it to leverage my creative business. I'm so thankful I found Becky. I was able to realize how important things like optimization and content were on the platform!" Franzine Mackley
"I took Becky's LinkedIn for Creatives course as a way to improve my knowledge and use of LinkedIn and its already paying off. Easy to follow, full of information and delivered in a way that is easy to implement. Great course and really useful if you want to start using LinkedIn as a lead generation platform for your business. I highly recommend it." Bernadine Graham
"I recently took Becky's LinkedIn course and I was truly blown away at the wealth of information she shared. I have been on LinkedIn for a little over 3 years and I thought I was I rocking LinkedIn. Becky flipped me on my ear. Her course, step by step, walked me through how to optimize my profile, how to interact and so much more. I am already seeing major changes from implementing her advice. If you are struggling or need a boost on LinkedIn, definitely get Becky's course!" Paula Creed-Smith
Becky's LinkedIn Story
I've spent 13 years growing a successful content marketing business working with mid- to large-size corporate clients. For many years, LinkedIn has been my top referral source and new clients routinely find me through LinkedIn (not the other way around).
LinkedIn is directly responsible for more than half of the annual income in my content marketing business. Currently, just two of my clients (who found me via LinkedIn) account for nearly $50k of income alone.
The amount of time I spend using LinkedIn is minimal compared to the amazing ROI I get. The clients I've landed using LinkedIn not only pay better than the solopreneurs I've worked with, they pay quickly and on time (reliablity). They also almost always come back for repeat work on an ongoing basis (consistency). Even better, many have been receptive to retainer work (stability).