Owning a business is hard. Being a woman is hard. Put them together, and it can feel downright impossible. Heap on noisy messages about “hustle” and “building a 6-figure business,” and it can be easy to just give up on entrepreneurship.That’s why I created the Own It, Crush It movement.

Owning a business is hard. Being a woman is hard. Put them together, and it can feel downright impossible. Heap on noisy messages about “hustle” and “building a 6-figure business,” and it can be easy to just give up on entrepreneurship.That’s why I created the Own It, Crush It movement.

I want to give women like you real help. No fluff, no pie-in-the-sky promises, and definitely no “inspiration” or “motivation” that leaves you feeling less-than.

I know this about you: You’re already amazing, already deserving of greatness, and already capable of achieving more than you ever thought possible. I’m just here to help you realize it.

I’m a business coach for women entrepreneurs and I love helping other women make the same mindset shifts I’ve made over the years.

For the longest time, I was “just a freelancer.” I did work for hire, chasing one project after another with no big-picture plans, no strategy, and no stability. I was working in my business, but failing to own my business. It took me far too long to develop a CEO mindset, but now I am a boss (and just has left my vocabulary).

Through community, courses, and coaching, I help freelancers, side hustlers, and struggling business owners learn to act and feel like CEOs, create frameworks for sustainable success, and achieve more than they thought possible.

1996

I graduated from college (after 3 years because, well, overachiever) and set about building a journalism career as a newspaper reporter and, later, an editor for the country’s largest magazine.

2005

Nearly a decade into my career, I quit my day job to become a freelance writer so I could work in pajamas.

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2010

On the heels of the Great Recession, my business went from six figures to struggling. At the same time, my first marriage fell apart, my brother died of a heroin overdose, and I had to short sell my 3,000-square-foot home. The future looked bleak at best.

2013

After two years of crippling grief, something had to give. I moved back to my hometown and in with my mom (humbling for a 38-year-old, indeed). I spent many months doing the hard work of healing and growing. I pivoted and rebuilt my business, and started dating the man of my dreams.

2016

At 41 years old, I had my first and only child, got married, and bought a family home. I also realized I was called to help other women believe in themselves so they can build successful, sustainable businesses.

2017

Launched the Own it, Crush it community and my first online course.

2018

Launched Own it, Crush it VIP membership community and my virtual coaching program.