GUEST POST with Katie Williamsen
Have you ever hit the “boost” button on a Facebook post and regretted it later?
Facebook puts the boost button on all of your business posts because it’s instant gratification for you and easy money for them. It doesn’t take much to convince someone to spend a few dollars to get a post in front of more people.
When you go beyond a boosted Facebook post, however, you can start to grow your business. With a bit of strategy, Facebook ads are a great way to share your content and grow your email list.
Install Your Facebook Pixel
First things first: install your Facebook pixel.
The Facebook pixel is a small piece of code that can easily be installed on your website to track visitors. With the information Facebook tracks, you’re able to build a targeted audience of website visitors for a Facebook ad campaign.
To learn more about the Facebook pixel and a video tutorial walking you through the install, head over to my blog.
Create a Custom Audience
With the Facebook tracking pixel installed, you can create a custom audience of anyone who has visited your website over a period of time. People who have visited your website are considered a warm audience.
To create a custom audience, go to the “Audience” tab in your Facebook Ad Manager. Start out by building an audience that has visited your website in the last 180 days. Find more information about custom audiences.
Write a Blog Post/Opt-In
Once your pixel is installed, you want to put together a great blog post and amazing opt-in your dream clients can’t wait to read.
If you aren’t sure what to write about, send out a survey to your email list or ask in a Facebook group. Asking others what they want to learn is a great way to make sure your blog post will resonate with your audience.
Create An Eye-Catching Ad
Now it’s time for the fun part—creating an eye-catching ad and copy.
If you’re creating a static image ad, your ad should be 1,200×628 px. Select engaging imagery and colors that will stand out from the clutter on everyone’s timelines.
Use minimal copy on the image itself and save your most compelling copy for the rest of the ad.
Set Up Your Ad
When you have everything ready to go, open Facebook Ad Manager to set up your ad. Enter all of the information and start running your ad to your website visitors, a custom website visitor audience, and a custom target market composed of people who haven’t visited your website but have an interest in what you’re promoting.
When your ad begins to run and someone clicks on the ad, the pixel will recognize who has visited your blog post but not opted in. That means you can build another custom audience targeting those who haven’t opted in yet.
Facebook ads can seem a bit overwhelming at first, but once you get a hang of them, you can learn how to leverage them strategically so you see better results.
Katie Williamsen is the web and social media strategist behind Katie Williamsen Web & Social Media, LLC. She is passionate about helping fellow boss ladies make sure their online tools are working and converting better than ever before. She’s also the editor of the lifestyle blog, Twin Stripe, dedicated to helping fun, fabulous readers create a bright and modern lifestyle that doesn’t cost a ton. When Katie isn’t strategizing with clients, researching or blogging, she’s spending time with her husband, Chad, and their pup, Hobbes.