GUEST POST from Teryn Ashley
What if you could start doing one thing in your business today that would make a dramatic difference in your list size and revenue on a continual basis? And that would automatically start positioning you as an authority in your business?
“What is it?”
“What could possibly do that for me?”
“How much is this gonna cost me out of my pocket and time?”
The answer is webinars.
I’m sure by now you’ve been on at least one or two. And I’m sure you’ve seen some of the entrepreneurs or experts you follow using webinars in their marketing plan and making massive strides in their business and income.
Webinars are one of the most engaging ways to reach your target market, followers, or audience, and it doesn’t have to cost you a dime to start. (There are free webinar platforms out there that can get you going if you don’t have money to allot to a paid platform yet.)
Webinars allow you educate, inspire, showcase, interact, and connect in a way that sales letters and Facebook posts just can’t. Don’t get me wrong, those definitely have their time and place, but if you want to kick it up a notch and put yourself in front of the pack, webinars are a surefire way to achieve that.
In this post, I want to address some common fears about webinars.
Not Tech Savvy
“A webinar! Are you kidding me?! I’m just now getting the hang of posting a status update in Facebook!”
The great thing about webinar platforms is most of them are fairly intuitive, or they have a quick-start guide to get you going.
I tell my clients all the time, “Let’s just get you going first, and then we can worry about the bells and whistles later.” My goal for them, as it is for you, is to just get started.
It’s ok if it looks like “amateur hour.” All the gurus and experts started in the same place as you. They were all newbies and had no idea what they were doing at first. They all experienced the, “holy crap, I don’t know what I’m doing” feelings, too.
Share with your audience that it’s your first time doing a webinar. It’s endearing, and they’ll love you for it. They’ll feel like they got to be there from the beginning. Believe it or not, some of those people will end up being your biggest fans.
Just start. Like a client of mine always says, “Done is better than perfect.” And he’s right. We’re human, we make mistakes, and are are from perfect. So, embrace it. Own that fabulous mess.
Not an Expert
“I’m no expert! Who would want to listen to me?”
This is called “Imposter Syndrome,” and most of us have experienced to a certain degree.
(I’ll let you in on a little secret. Some of my clients, who are at the very top of their industries, still have those moments. It never stops, no matter how “big” you get, no matter how much money you bring in a year, or what you’ve done. Accept it, and push forward my friend!)
There’s always someone out there that’s at least one to two steps behind where we are, who haven’t experienced all we have, who don’t have the information we do now. That’s your audience, that’s who you are speaking to, that’s your sweet spot.
To them, you’re an expert. Because you’ve leaped over the hurdles they have yet to tackle, you’ve climbed the mountain they have yet to step foot on. You absolutely are the person to impart knowledge on them. And that’s where you start.
Think about where you were one, two, five years ago. Before you got to where you are now. What did you want to know? What do you wish you had known? Make notes on all of that. Pick a piece of it, and that’s your starting point.
You’ll be amazed at the grateful responses you’ll get from your audience for bestowing your knowledge, wisdom, and experiences with them. (You have my permission to do a happy dance after that happens!)
I Can’t Sell
“I’m not a sales person. I don’t know how to convert leads into sales!”
I hear this one so much. I tell my clients if the information is valuable enough, it’ll sell itself.
When you can bring someone in with an intriguing, need-to-know topic, and give them the answer they’ve been looking for, chances are better than not that they’re gonna want more. They’re gonna want to go deeper. They’re gonna want to hear what you have to say on other parts of that puzzle they’ve been trying to put together.
If you’re sharing some true nuggets with them, they’ll be more than happy to get out their wallets for the whole enchilada because they’ll be saying to themselves, “If she’s sharing this stuff, I can only imagine what she teaches in her program!”
That, my friend, is the best starting point for you.
I guarantee once you step through that door and into the wonderful world of webinars, there will be no looking back, and you’ll celebrate the day you did.
NEXT STEPS: Join me for my next post where I dive deeper into all the ways you can implement webinars into your business!
Teryn Ashley is the ultimate Mom-preneur. She helps mom entrepreneurs create winning business and marketing strategies, remove their roadblocks or resistance, and reach their definition of success. She knows a thing or two about being a business woman. Teryn started her first business helping leaders in their respective industries with webinar recording, editing, production, and product creation, with an infant in tow, and grew it quickly to be the benchmark for her field. In 2017, she launched Teryn Ashely Live, The Messy Bun Revolution Podcast, and is coaching other boss moms and female entrepreneurs to help them reach their definition of success.