GUEST POST from Mecyll Jamila of Bitchy Chicken
There are many ways to kill a chicken. The problem is, how do you want to catch your chicken?
I heard that proverb or some variation on it from several of my high school teachers. I’ll never forget the math teacher who said it to me when I was struggling to solve a difficult algebraic problem.
Much later, I had the same problem with social media. I spent so much time trying to figure out what really works and what doesn’t—tweaking one little thing in my social media profiles after another, exhausting myself with wanting everything to work.
Are you confused or having a hard time using social media to increase exposure for your business? Do you have a bunch of tabs open right now with different social media schedulers? Do you keep experimenting with what works and doesn’t, yet end up not understanding anything?
Let me show you the basics of how to amplify your blog traffic using the “rule of three” for social media.
1. Optimize Your Content
Learn how to boost your content by ensuring SEO is properly implemented with your posts. That’s all about the keyword you use for that post to help Google detect the site and the content.
To find the right keyword for your blog post, check out my video tutorial on how to search for keywords using underrated methods online.
2. Create Killer Content
When it comes to writing content, it’s really important to emphasize the needs and concerns of your audience. There’s nothing wrong with sharing your personal experiences on the subject or in your niche, but you also need to work in your audience’s concerns.
Always keep in mind your audience is reading your content thinking, “How can this post give me something of value?” If they can’t find that from your post, they’ll go away.
Not sure if your content measures up? Check Google Analytics for your site (here’s how to sign up if you haven’t already). If your bounce rate exceeds 80%, it’s time to work on making your content more valuable to your target audience.
3. Increase Your Social Media Activity
Many bloggers don’t spend much time on social media. In fact, the majority only invest about six hours a week, according to Social Media Examiner. If you want exposure for your products or services, you need to be active on social media.
There are tons of ways to increase your social media engagement. At Bitchy Chicken, we focus on Pinterest, YouTube, and Facebook because they’re among the top referrers to our site. Knowing your traffic referral sources will help you decide where to increase your activity.
Step 1: Check Google Analytics for your top referral sources in the last 30 and 90 days. See where your traffic is already coming from and start increasing your engagements on those channels.
Step 2: Learn how to use Pinterest like a pro to ensure high traffic to your posts. First, learn how to search for group boards.
Then learn how to search for popular pins and create a board.
Step 3: If your traffic comes from Facebook and LinkedIn, which are big for B2B businesses, then you can also search for groups related to your niche. Check out the video tutorial below to learn how.
These are the basics of social media, pal. You won’t see any difference in blog traffic overnight, but if you’re consistent with your social media, better engagement will definitely happen. Mastering SEO skills may take time and effort, but it’s always worth your while.
Mecyll Jamilla is a creative blogger, freelance writer, creativepreneur, and coffee addict. She’s dedicated to helping other small business owners stand out from the noisy crowd at Bitchy Chicken. She’s offering a free course on blog traffic to new bloggers and small business owners who blog. She also takes care of an online shop with the help of her fiancé, Igen.
Question: What have you done to increase social media engagement?